If you are considering to enter the liquor market in South Africa, here are a few pointers to consider.
- Online sales are increasing, especially amongst younger, more affluent consumers.
- Alcohol beverages are expected to increase in demand.
- There is a rise in social drinking due to cocktail culture and growing urban population.
- Premium brands are growing faster than affordable brands.
- The beer segment continues to dominate the market compared to wine and spirits.
- There is a proliferation of smaller and independent breweries selling locally and directly to consumers.
- New products, including craft products, zero-alcohol and zero-calorie beverages infused with cannabis derivatives, botanicals and herbs are increasing, especially amongst the youth. This is due to increased advertising and health consciousness.
Remember, that it is illegal to operate a liquor business without a licence. If you are considering to enter the liquor market either by opening a liquor store (online or physical), a tavern/bar or a micro-brewery, you will have to comply with certain regulations before a licence will be issued to you. If you need advice or if you already have a business plan in place and would like to begin an application for a licence (Provincial or National), please contact us. We promise to beat any existing quotation that is not older than 60 days. Simply click the link below, complete the contact form and we will make your dreams a reality!
